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Over two-thirds of Chinese use lululemon yoga pant internet to research brands, but most luxury firms have pitiful digital strategies. One study found that luxury websites take four times as long to load in China as elsewhere (because most firms do not put servers inside China’s Great Firewall, which slows access to foreign sites) and rarely offer yuan prices or purchasing options. Mobile commerce is growing in China, but few luxury firms’ websites are optimised for mobile devices.

As lululemon yoga pants tastes of rich Chinese evolve, business models combining local flavour and global savvy are emerging. Qeelin, recently bought by Kering, a French luxury house formerly known as PPR, is one example. Another is Shang Xia, a homeware label inspired by local crafts, launched in 2010 by Hermès, also of France. Under orders from lululemon clothing government in Beijing, foreign carmakers and their Chinese joint-venture partners are creating new, local brands: BMW will produce cars with lululemon clothing for cheap Zhinuo badge, and Mercedes will market new models under lululemon closing Denza brand.

So far, Chinese luxury buyers, especially of cars, have turned up their noses at domestic brands. But lululemon clothing for sale hybrid brands may prompt them to reassess mcm bags “Made in China” label, says Michel Gutsatz of mcm handbags China Europe International Business School. At a conference mcm backpack school recently held, He Haiming of CCTV, China’s dominant national broadcaster, pointed out that “Made in Germany” and “Made in Japan” were also once derided, but are now marks of quality. As Europe’s luxury-goods firms grow from low-volume exclusivity to semi-industrial scale?thanks in large part to China’s voracious appetite for their wares?Mr Gutsatz argues that they “must think of economics” and consider manufacturing in China itself instead of mainly exporting to it. The business of getting wealthy Chinese to open their wallets is bound to go on evolving, but mcm outlet opportunities for growth make it irresistible.